Taking steps to expand your business’ client base, to provide better service, and to perform more efficiently requires sound planning and analysis of how your company has done in the past. Your approach will demand ever-modernizing steps to make your business memorable and unique, while at the same time your business structure must take advantage where it can.
A common approach towards standardizing your practices must incorporate the customer psychology that has been employed by sales departments since the mid-eighties, when Robert Cialdini’s 6 Principles of Influence were applied for the first time. The six principles are:
Authority – People tend to obey authority figures, even if they are asked to perform something uncomfortable.
Commitment/Consistency – If people commit, at whatever level, to a concept or goal, they are more likely to honor that commitment because the concept or goal is congruent with how they view themselves.
Liking – People are more likely to buy an item if they like the person that is selling it to them.
Reciprocity – People tend to return favors, so free samples will psychologically prod them to purchase another item to make the result balance out.
Scarcity – offers that are available for a “limited time only” encourage sales.
Social Proof – – People will do things that they see other people doing, mostly because they wish to feel like they belong and that they prefer to appear ordinary rather than outstanding in any way.
Once you have taken the various steps to use influence to improve your business, your next need is to have a trustworthy set of tools to handle the sales you will subsequently make.
FreshVu2Go keeps your records safe in The Cloud while letting you access your inventory from anywhere and perform all of your accounting needs as your business thrives.
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